2 words that work Magic Marketing In his classic best seller, How To Win Friends and Influence People, Dale Carnegie, the second chapter is entitled "The great secret of dealing with people. The secret is in this principle: Give honest and sincere appreciation. Carnegie said there is only one way for someone to do – to make the person you want to do. How can clients say good things about you and your referrals? Denying them what they crave and all the people: honest and sincere appreciation. The Two Magic Words The great secret of dealing with people (or customers), it is often overlooked or forgotten. It 'easy to say "thank you" consistently, staff and, above all, honest. These two magic words of marketing work, because customers want to feel important. Saying "thank you" is an act of kindness, in addition. But do not say "thanks" for the sake of flattery. And 'honest. Ralph Waldo Emerson, as once said: "You can never say, but what you are." "Thank You" promotes Referrals The uncertainty of the reference may be of concern. Can you check? Can influence? Absolutely. First you need a product or a valuable service for customers. (They are already in progress, right?) But maybe we can do even more the difference in the minds of your interest if you have the product or service. Every customer has a different degree of satisfaction with your products and services. All customers to whom it is said, "Thank you" are convinced that it is important to you. They can decide whether to continue a relationship with them and recommendations. "Thank You", such as direct mail or e-mail if you have never used direct mail and consider a Thanksgiving program correspondence. If you use direct mail or e-mail, but have not sent letters of thanks or e-mail, starts now. The thank-you letter or e-mail to the customer (you know, they know you), personal and effective. It 'been assured by a positive reaction. It is also a pleasant surprise when the post. You will see your cover. You think this is something for me to verify, or worse yet have a bill. Surprise! I am grateful that they are important. And as they say that. Write a thank-you letter or e-mail at every opportunity. But not for sending an invoice or other correspondence. Always send separately. Write "thank-you letter or e-mail, the idea behind a thank-you letter or e-mail seems easy, but you can write difficult. Here are 9 tips for writing a winning letter of thanks or e-mail: 1 Keep it brief. Half a dozen lines (or less) are sufficient. 2nd Make sincere. This is of fundamental importance. If you are not careful, it may seem unpleasant, even when you try to be honest. 3rd Start with "thank you". Dear Ms. Johnson (or last name, if applicable): Thank you for … 4th Make the warm tone, but professionally. Be friendly but correct. 5th A positive reinforcement. Jog their memory of a positive aspect of the report. 6. Offer your support. If I can help, please contact … 7th End with "thanks". Thank you once again for … 8th Use appropriate. Yours sincerely, Best regards. 9th No further reason. Make a simple "Thanks", sincerity is otherwise compromised. Remember to say "Thank you" is part of building strong customer relationships over time. Use these two magic words consistently and watch your repeat and recommendations grows. (c) 2005 Neil Sagebiel